Energy Drinks Market Essay Example for Free

Energy Drinks Market Essay What are energy drinks? Cola and coffee drinks have long been promoted and known as energy drinks meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80s was one of the early entries in the energy drink market, with double the caffeine of normal colas, it was marketed towards teens and college students as a way to get an energy edge and keep you awake and energized. Their slogan, in fact, was twice the caffeine. Jolt has in fact recently been reincarnated given the success of other energy drinks. What are the most popular energy drinks? Red Bull, created by an Austrian company, really defined the category, and was launched in Europe in the late 1980s. Their slogan is Red Bull gives you wings, with images of winged bulls flying in their ads and logos. Red Bull really gained in popularity and fame in the late 90s and into the new millenium, setting off a whole new market segment of beverages energy drinks. They sold more than 1 billion cans of Red Bull in 2000, and their growth continues until this day. Red Bull is estimated to dominate 60-70% of the energy drink market it is popular with teens all the way up through people in their 30s Red Bull and Vodka is a big drink at trendy bars. One of the main ingredients of Red Bull is taurine a chemical substance supposed to increase energy levels. But caffeine is the main component that gives Red Bull its kick. One 8 oz. can contains 80mg of caffeine (about the same as a cup of coffee) and 27g of sugar. Why drink Red Bull? If you visit their website, RedBull. com, youll read that drinking Red Bull increases performance, increases concentration, improves vigilance, improves emotional status, and stimulates metabolism. Is any of this true? Who knows, but there is an entire generation of young people that swear by it. The Energy Drink Market Full Throttle, Monster, Rockstar With the success of Red Bull, a slew of copycat drinks were flooded into the marketplace. The most popular energy drinks are Monster, Full Throttle, and Rockstar. Full Throttle is made and owned by Coca Cola, just like their Coke Blak combination of coffee/cola drink. Full Throttle energy drink is marketed as a rebellious drink, with flames erupting on the can, looking like a handful of Harley Davidson or something. An 8 oz. serving has 110 calories (comes in a 16 oz can) and 29g of sugar. It also packs things like ginseng extract (to keep you sharp) and plenty of caffeine. Full Throttle Fury comes with a citrus flavor and a red can, instead of the standard black can. Coming from Coke, it is almost Fanta Orange like in flavor, vs. the slightly citrussy flavored version of the original. Full Throttle was a late comer to the market, launched in 2005. It is targeted at 20-30 year old men, and contains taurine like Red Bull. Monster Energy Drink Rockstar Monster energy drink is yet another competitor in this crowded field. Unlike Red Bull which comes in the diminuitive 8 oz. cans, Rockstar comes in the larger 16oz. cans, like all the other energy drinks (priced around $1. 89 per can is also pretty standard). It also has a sweet citrussy taste similar to Red Bull. The Monster logo looks like 3 claw marks ripping the can open. They also make a low-carb version and Khaos, the juice monster. Monster Energy Assault is their entry into the soft drink flavored market, but with the same energy kick to set it apart. Finally, there is Rockstar energy drink, from the makers of Hansens Natural Sodas. Their motto is party like a rockstar, targeted clearly at the younger crowd who wants to be wild and crazy and stay up all night. They make several flavors of Rockstar cola, energy drink, and juiced (which is much like Monster Khaos). The energy drink variety has a similar taste to all the others, while the cola version tastes better than most (it has a slight kick to the aftertaste, unlike most traditional colas). The juiced version is our favorite, with a crisp flavor of mango, orange, and passion fruit, leaving you with no aftertaste. It is actually 70% real fruit juice (and 100% energy as they claim! ). They were the first to use the 16oz larger size, and this has caught on and become the standard. Only Red Bull continues to market the smaller cans, which is part of their image. While the UK is certainly not the only market in Europe where energy and sports drinks are big business nor indeed is it the large Bars and clubs remain important outlets for energy drinks across Europe Many people will try an energy drink brand for the first time in a bar, with or without alcohol there is a growing trend towards everyday consumption as a source of energy. This in itself throws up other challenges not least how the brands, and the stores that sell them, distinguish themselves from each other. This has led to a range of new products, which differentiate themselves from Red Bull through packaging, or colour, or taste, or through what they contain, said Hall. Consumers are increasingly knowledgeable, and they understand more and more about the ingredients in these drinks, so if the science is good, it can be a real selling point. Sports drinks are perhaps a case in point. They are generally linked with energy drinks, and indeed have a number of similarities in terms of functionality and target audience. Yet they are generally consumed in different situations they are unlikely to be consumed in a bar, for example and have different effects on the body. I think its true to say that sports drinks marketing is more dependent on science, Hall said. PowerAde and Lucozade are pushing the science of sport into the mainstream. Gatorade has not yet achieved that in Europe, but may be helped by the recent change of ownership [it was bought by PepsiCo from Quaker Oats]. But if we see a three-way marketing push from these leading brands, then the shape of the European market could change dramatically. Though there are differences between sports and energy drinks, they are all about topping up, enabling people to get more out of their lives or their activities. The products have a common target audience young people with lots of spending power and the opportunities are there for excellent growth. But there are potential threats as well. There have been stories of adverse reactions to energy drinks, although the drinks have never been categorically linked to the problems. The companies have always been quick to respond to potential problems such as these, even if they were certain that the problem was not a result of the drink, said Hall. These drinks are constantly pushing the boundaries of science, and there is an argument that says can we ever be totally sure of any products safety. What we need is a balance of judgement, and for the most part that is what we make. KOTLER, Philip. , Marketing management / Philip Kotler, Kevin Keller.? Twelfth ed. , Pearson Prentice Hall. Englewood-Cliffs, New Jersey, KOTLER, Philip. , Principles of Marketing, Second European Ed. , Prentice Hall Europe, London, 1999. PORTER, Michael E. , What is strategy, Harvard business review, Nov-Dec 1996.

Essay --

Four methods to elevate your Facebook Ads with the 'Power Editor' Getting begun with Facebook Ads should be easy. Add a post to your Page's News Feed, select the "Boost Post" button and toss some money at your campaign. Or, if you want to advertise on the social network’s sidebar, simply upload your preferred written text and picture. Facebook even has a system tool that can manage positioning bids for you. Unfortunately, these easy installation or setup steps -- which many advertisers never shift beyond – hardly, provide easy facts of what's possible with Facebook Ads. For the best focusing and putting in bid choices, you need to start using the Power Editor plug-in. Here are four functions to check out once you've set up the plug-in in your account: 1. Focusing on Fan. According to analysis Company Webtrends, focusing fans only with Facebook ads can improve click-through by more than 700 %. There are the situations where you'd want to flourish your reach beyond present followers -- if, for example, you're trying to improve your variety of Web page "Likes." But in most situations, delivering posts to current fans that don't already see them due to the News Feed algorithms can generate some of the most powerful overall campaign outcomes. The only way to focus on your ads to existing visitors is through the Power Editor plug-in. Look for the choice under the "Audience" section of the Ad Creation Screen. Related: Facebook Is Making Life Simpler for Social Media Managers 2. Partner Categories. In April, Facebook released the "Partner Categories" feature depending on the data offered by the Datalogix, Epsilon, and Acxion data research organizations. Basically, these 500 categories signify multiple Facebook users that can be off... ...he Power Editor is its ability to make simpler most ad creation process. No matter what type of strategy you're operating, it's a wise decision to create several ad modifications in order to spilt test your results. Establishing up these variants using the self-serve ad tool or system can be extremely time-consuming, but the "Duplicate" button in the Power Editor’s Ad creation area makes strategy setup go much more efficiently. And while you're in there copying your ads and making the necessary changes to each edition for upcoming examining, take in the Saved Viewers you created. Mixed, these two feature tips can help you get your campaigns up and operating in the quickest period of time possible. Related: Facebook Gives Companies Free Access to Shutterstock Pictures for Ads. The author is an Entrepreneur contributor. The views indicated are those of the author. Essay -- Four methods to elevate your Facebook Ads with the 'Power Editor' Getting begun with Facebook Ads should be easy. Add a post to your Page's News Feed, select the "Boost Post" button and toss some money at your campaign. Or, if you want to advertise on the social network’s sidebar, simply upload your preferred written text and picture. Facebook even has a system tool that can manage positioning bids for you. Unfortunately, these easy installation or setup steps -- which many advertisers never shift beyond – hardly, provide easy facts of what's possible with Facebook Ads. For the best focusing and putting in bid choices, you need to start using the Power Editor plug-in. Here are four functions to check out once you've set up the plug-in in your account: 1. Focusing on Fan. According to analysis Company Webtrends, focusing fans only with Facebook ads can improve click-through by more than 700 %. There are the situations where you'd want to flourish your reach beyond present followers -- if, for example, you're trying to improve your variety of Web page "Likes." But in most situations, delivering posts to current fans that don't already see them due to the News Feed algorithms can generate some of the most powerful overall campaign outcomes. The only way to focus on your ads to existing visitors is through the Power Editor plug-in. Look for the choice under the "Audience" section of the Ad Creation Screen. Related: Facebook Is Making Life Simpler for Social Media Managers 2. Partner Categories. In April, Facebook released the "Partner Categories" feature depending on the data offered by the Datalogix, Epsilon, and Acxion data research organizations. Basically, these 500 categories signify multiple Facebook users that can be off... ...he Power Editor is its ability to make simpler most ad creation process. No matter what type of strategy you're operating, it's a wise decision to create several ad modifications in order to spilt test your results. Establishing up these variants using the self-serve ad tool or system can be extremely time-consuming, but the "Duplicate" button in the Power Editor’s Ad creation area makes strategy setup go much more efficiently. And while you're in there copying your ads and making the necessary changes to each edition for upcoming examining, take in the Saved Viewers you created. Mixed, these two feature tips can help you get your campaigns up and operating in the quickest period of time possible. Related: Facebook Gives Companies Free Access to Shutterstock Pictures for Ads. The author is an Entrepreneur contributor. The views indicated are those of the author.

Memorial Day Essay

Memorial Day, is a day of joy, a day of sorrow, that means many different things to many different people. Memorial Day is on every last Monday of May. Traditionally on a Monday the Kids will go to school and the parents go to work, but not on the last Monday in May, the school closes, the grills light, the beer cans flood the sidewalks like water during a category five hurricane. Or at least that’s how it use to be, now all of the stores are open, the pools opens, and how you really see what the day is about, the soldiers. Memorial Day for me is all about soldiers and veterans. About four years ago I would always wait anxiously on every Sunday morning from a call from my dad, who was 3,000 miles away on a tiny new found country called Kosovo. Memorial Day is supposed to be a day of remembrance, but some people can’t even bare the thought of thinking about loosing their veteran, like me. Memorial Day was created to honor the soldiers of America, but now it is known for honoring the Memorial Day parade or sales event. Times and traditions have changed drastically, and so have the people of America. In conclusion even though we live in a free country our freedom is still not free. What Memorial Day means to me. When I think of Memorial Day I think of the soldiers I think of the way that these heroes get out of bed each day, and walk to the battlefield to defend our country. Memorial Day is not just a day to respect our current and past veterans, but a day to remember the fallen veterans. Also I think of the heart of a soldier which is like the size of the Titanic, and twice as big, and the soul of a soldier which is free and peaceful. If only the world was free and peaceful. What Memorial Day means to me is the soul of America. Memorial Day is a day that represents no other country on except the United States of America.

Women Oppression Revolution through Revelation Essay

1. Charlotte Perkins Gilman, â€Å"The Yellow Wallpaper† Charlotte Perkins Gilman wrote â€Å"The Yellow Wallpaper† to evaluate and review the role that women played in the eternal bond of marriage and also to shed light upon the fact that women of that period made none of their own decisions. Something that must be pointed out without foregoing any further analysis is that the name of the narrator is never revealed in full which, one can imagine, is a glimpse into the oppression women faced during this time. Without revealing the name of the narrator, Gilman deprives her of a true identity. This offers an underlying theme that, as the story matures, can be seen more clearly. From the very beginning of â€Å"The Yellow Wallpaper† the reader is given a†¦show more content†¦As the story flows from entry to entry, there is a certain word that the narrator symbolically uses to describe the walls which she despises so much: in her first entry, â€Å"...flamboyant patterns...† in her second, â€Å"There is a recurr ent spot where the pattern lolls...,† and in her third, â€Å"...that pointless pattern...† (Gilman 1671, 1672, 1674). The narrator almost always describes the design on the walls as a â€Å"pattern†. This is believed to be Gilman’s way of representing the monotonous life of the domesticated wife. This symbolic representation of the walls speaks volume to the day-to-day life of a woman during the period in which the story was written.. A woman was said to be successful if she simply â€Å"followed the domestic pattern† that is set in front of her by her husband without question. The woman, or â€Å"sub-pattern†, that the narrator begins to see in the wallpaper is representation of herself as well as every woman that has been forced into the â€Å"pattern† of domesticity (Gilman 1677). The woman in the walls provides an identity for the narrator. The narrator can relate to the woman in the walls, in that she is also trapped in a pattern herself. As the narrator becomes more and more disassociated with her life it becomes clear that the woman in the walls might actually just be the narrators’ shadow (see Figure 1). This realization makes the underlying theme that was hinted to earlier in the story a profound message. The narratorShow MoreRelatedKarl Marx And The Industrial Revolution846 Words   |  4 PagesKarl Marx, in the 19th century was the first to discuss capitalistic societies. He was known for his discussions on communism. Marx believed that capitalism was a product of the industrial revelation. 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